Love in Every Stitch
Bespoke wedding and bridesmaid dresses, designed, cut, and sewn by Kelley, one at a time. Made for your body, your style, and your date.

Made one at a time.
Every dress is designed, cut, and sewn by hand by one person, Kelley.
Fitted to you.
Your measurements and two fittings shape the dress, not a standard size chart.
Near or far.
Brides across the Midwest start with a video call. Kelley's studio is in Michigan's Upper Peninsula.
How a dress is made
Plan on at least three months from your first call to your event date.
Consultation
Weeks 0 to 1Tell Kelley about your day, your style, and your budget. A 45-minute video call or a studio visit starts the conversation.
Design sketch
Weeks 1 to 3Kelley draws your dress and shares every detail. You review and refine until the sketch feels right.
Fabric selection
Weeks 3 to 5Touch the swatches and choose your fabric, lace, and beads. Kelley confirms your final price.
First fitting
Weeks 8 to 9Try on a mock-up of your dress, so Kelley perfects the fit before she cuts your fabric.
Final fitting
Weeks 11 to 12Wear your finished dress, check every detail, and take it home.
Dresses made for real days
Every gown begins with your measurements and is sewn one stitch at a time.
What a custom dress costs
Most dresses fall between $2,000 and $5,000. Kelley prices each dress from three things, and you see a clear quote after your consultation.
Fabric
Silk, lace, and tulle vary widely in cost. You choose, and fabric passes through at cost.
Beading
Hand beading takes hours. A lightly beaded bodice costs less than a fully beaded gown.
Design
Corsets, layers, sleeves, and a long train each add sewing time.
Pay in three steps: 30% to book your date, 40% when you choose fabric, and 30% before your final fitting.
Near or far, you get a real fitting
Start with a video call from anywhere in the Midwest. Measurements, sketches, and fabric choices happen online, and Kelley mails you swatches. You come in person for your final fitting at Kelley's studio in [STUDIO TOWN], Michigan, or at a fitting weekend in a city near you.
Live in Milwaukee, Chicago, Minneapolis, or Green Bay? Ask about fitting weekends.
Serving Midwest brides with video design calls and personal fitting sessions.
One person, every stitch
Kelley designs, cuts, and sews every dress herself in Michigan's Upper Peninsula. Lauren Dale Designs takes its name from the middle names of her two daughters.
[KELLEY BIO: two to three sentences about how she started sewing and why she makes wedding dresses]
Questions brides ask
How far ahead should I book?
At least three months before your date. Earlier is better for heavily beaded dresses.
Can you make my dress if I live far away?
Yes. Early steps happen by video call and mailed swatches. You attend your final fitting in person at the studio or at a fitting weekend near you.
Do you make bridesmaid dresses?
Yes. Tell Kelley how many dresses you need in the inquiry form.
What does a dress cost?
Most dresses fall between $2,000 and $5,000, based on fabric, beading, and design. You see a clear quote after your consultation.
Can I change the design?
Yes. Your price includes two rounds of sketch revisions and one round of fit adjustments after your first fitting.
My date is less than three months away. Can you still help?
Ask. Rush bookings depend on Kelley's calendar and carry a rush fee. [CONFIRM RUSH POLICY]
Tell Kelley about your dress
Share the basics and she will write back with next steps. [REPLY TIME]